Design Leader

UX Strategist


Team Mentor


I'm Joey Vallejo,
Design Leader & Innovation Strategist
from Sunny California.

Experienced in leading and building design teams, strategy, roadmapping, planning, and new product incubation. I encourage and bring a Human Centered Design approach to almost everything I tackle with my team. Experience in Consumer, Enterprise, B2B2C product design and development, heuristic evaluation, user research, validation testing and the full design process to development cycle for mobile iOS, Android, web, desktop and SaaS products.

I thrive in fast paced environments collaborating with executive business partners, designers on the team, PM'S, and engineers. I enjoy mentoring others, learning from others, and always interested in how design can benefit our daily life experiences. I enjoy surrounding myself with people who are creative, fun, friendly, down to earth, enjoy life, and have a GREAT sense of humor!

What I Do
Product Design Leader

I enjoy leading design teams and working with so many talented people who all share enthusiasm for breakthrough innovation while having fun.

UX, Design Strategist

Collaboration, relationships, knowledge, imagination, skills, clear strategy, and communication is key to delivering a successful product experience.

Web & Saas applications

Experienced in Web applications and SaaS applications and how to bring value, engagement and address user needs to customers.

Mobile Apps

Mobile strategy and roadmap planning. Experience in iOS & Android mobile design and development processes within agile sprint cycles.

Data & Analytics

Data is always interesting to me because it taps into so many different users behavior and patterns that help our teams understand where and when to improve.

Research & Validation

Research and validation is a crucial step in our design process which I like to call "Research Based Design". Helps inform our decisions and we get to learn about our Customers.

Projects I've Been A Part Of
Product Launches
Citrix Secure Mail Redesign

Citrix Secure Mail is an enterprise mail app that lets people manage their email, calendars, files, and contacts on their mobile phones and tablets.

Role - Managed Citrix's Mobile Apps Team & Strategy
Visa Checkout Experience

Visa introduces Visa Checkout to simplify online shopping on any Device. Opened platform for issuers, digital wallets and app providers.

Role - Principal / Lead Designer
Visa B2B Connect

A platform designed to give financial institutions a secure, fast and predictable way to process corporate cross-border B2B payments.

Role - Principal / Lead Designer
Concur Travel & Expense

Concur Travel’s look and feel: Making changes for the better. Improving the Travel & Expense user experience for all Concur customers.

Role - Lead Designer on Travel Experience
Ebay Buyer Protection

eBay Buyer Protection Process help both buyers and sellers resolve issues. Improving the buyer and seller communication experience.

Role - Lead Visual Designer
Logitech Global Online Experience

Focused on innovation and quality, Logitech designs personal peripherals to help people enjoy a better experience with the digital world.

Role - Web Creative Specialist. Created and managed all creative assets.
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